Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.
Our search engine optimization core services include: Organic Search, On-Page SEO, Link Building, Keyword Research / Strategy and Activity Report.
SEO Process
What You Need to Know About SEO
There is good news if your website is currently ranked low in search engine results! You will be able to increase your ranking by implementing a new SEO approach. The most important thing in SEO is knowing search engines' ranking factors – such as keywords & content, engagement & traffic, or domain-level brand metrics – to make sure your website is seen as relevant and popular by search engines. Here are the basics that you need to know to understand how SEO works.
Auditing Your Website
The first steps in auditing a website for SEO is to learn your current rank, review your website's analytics, and determine the keywords that will set you apart.
Ranking
Each search engine has different ranking factors, but they all have a few factors in common: keywords, content, and links. Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is imperative that you know what keywords are in highest demand within your market and incorporate those keywords into the content on your website. All of your website's content will naturally create a collection of links; search engines use link analysis algorithms that look at the sources, number, and anchor texts of links to help determine their relevance in search queries.
Keyword Research Report
It provides list of keywords that can bring highest volume of relevant traffic to the website along with their search volume. It also provides suggestions regarding how keywords should be used on site to attract additional traffic.
Website Optimization
We try to fix all the issues we have identified during website audit, so that the website works for the client’s business and is able to convert relevant traffic into sales or leads.
On-page optimization
We modify the title tags, meta tags, contents, HTML code, naming conventions and other on-page factors of client’s website to make it relevant to search engines (Google, Yahoo and Bing) for targeted keywords. We do keywords positioning/placement to attract additional traffic to the site.
Link Building
We acquire/request/buy links from vast array of websites to improve the ranking potential of your website in search engines and to rank for targeted keyword phrases.
Link Bait/Viral Content Development
We develop and promote contents (press releases, articles, blogs, link baits etc) which help in getting additional traffic and links to your site and also helps in improving the conversion rate.
Social Media Optimization
We develop methods to generate publicity through social media like blogs, forums, social networking sites (facebook, linked-in, orkut etc), meet-up groups, industry events etc.
SEO Analysis
We continuously monitor the effectiveness of our SEO campaign and send you traffic and rankings reports on regular basis.
Why Choose MPOTECH?
Doesn’t just need more website traffic, it needs more paying customers. MPOTECH understands that, so we continue to optimize our SEO campaigns well after they’re launched. Because we always keep your return on investment in mind, we are the best choice to launch and manage your SEO campaign. Here are some of the strengths we’ll bring to the table as we help and attract more visitors and convert them into customers:
- MPOTECH brings you more traffic and helps convert it into sales – All the traffic in the world won’t do you any good if your website doesn’t create customers instead of momentary click-throughs. That’s why we streamline your sales flow, leading your search engine traffic into a sale funnel that turns them into paying customers.
- MPOTECH uses only proven SEO strategies to make your increase in traffic last – We don’t build your rankings just to have them come tumbling down after the next search engine algorithm change. Our consistent link-building strategy relies on a multi-tiered system of only top quality links, allowing us to permanently increase your website traffic in a safe manner.
- MPOTECH gives you personal attention at a great price – We’re smaller than many other SEO agencies, allowing us to keep our costs down and offer you top quality services at a reasonable price. Our team is dedicated to producing results that last, and we’ll communicate regularly with you to explain the progress of your campaign and answer any questions.