We update our highly popular Influencer Marketing guide, and fill it with brand new tips, more powerful techniques, and the latest industry-leading advice that will help content marketers get more value from their influencer relationships – without getting overwhelmed by all the possible approaches and options.

We will enable you to plan and execute an influencer program from scratch or pick up a few new tricks for making your existing efforts more effective.

Why on social networks?
Brands are evolving in terms of marketing. While putting an ad on television has a high cost, working with an influencer has a negligible cost in relation to the possible benefits it can receive. For example, if an influencer has 200,000 followers on Instagram and a company gives them a product on the condition that he exposes it to his audience, this company would be making an investment of the cost of a product in exchange for reaching at least the large most followers of the public figure. More and more people are using the Internet and more importantly speaking in terms of marketing, more and more people are using online platforms to make purchases. This increase in the number of online purchases forces some companies to invest more resources in their general advertising on the Internet and in particular on social networks such as Facebook, Twitter or those already named Instagram and YouTube among others.

Applications
Some marketers use influencer marketing to establish credibility in the market, others to create social conversations around their brand, others yet to drive online or in-store sales of their products. The influencer marketer can also take to marketing diversified products and services leveraging, leveraging upon the credibility earned over time. Therefore, the value that influencer marketing creates can be measured in multiple ways.

5 Steps of our Effective Influencer Marketing Strategy

 Define your Audience
Knowing your target customers and understanding who impacts how they evaluate, discover and buy your product (or service) is an integral step in kicking off any influencer effort.

Discover the Right Influencers
Being influential is all about context. You will need to find people who produce and share content that can impact your business or your buyer’s decision making process.

Monitor Influencers for Opportunities
It’s time to tap in and monitor what’s happening in real time. You’ll need to discover what your target influencers are writing about, talking about, and more importantly – what’s their audience up to?

Take Action & Engage
In this step, you’ll start building a relationship using some simple actions. Following, sharing, and linking to your influencers will be the first step in a fruitful relations

Measure Your Results
As you build relationships and send signals to your audience and influencers, you’ll want to keep track of your effectiveness. Are your online relationships translating into tangible events? Learn, iterate, and tinker.